Appendix 107: Additional Resources for Industry & Sale Process

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Transaction Insights

For transaction insights, I look for both transaction data and real insights into the space. Any banker can pull data on public companies in the space. You want to see fruits from their labor and actual interactions with the industry. I recommend the following newsletters/distribution lists:

Fundraising and Industry Reading

The best industry periodicals are either general and event based (tough to beat NOSH and BevNET and the Dive publications) or they are specialized on a sub-category or niche, and can be incredibly useful. I am a fan of email newsletters and just scanning them daily. Here is a list of industry periodicals to look into:

General Food & Beverage

  • Project NOSH & BevNET

  • Food Dive & Grocery Dive

Meat Processing

  • Meating Place

Store Perimeter

  • Frozen & Refrigerated

Private Label

  • My Private Brand

  • PLMA

E-Commerce

  • eMarketer

  • Marketplace Pulse

The Sale Process

  • The team at adventur.es has written a pretty insightful, simple read on the M&A process called The Messy Marketplace. This book does not really apply to high growth consumer brands, but if you are a manufacturing business with less than $5 million of EBITDA, this could be a great resource.

  • Check out The Middle Ground, from adventur.es for a detailed primer on legal documentation.

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